Your brand is…a harmonious experience for your clients. At least it should be, and you risk turning away those fervent fans when their experience with you is disharmonious. You can’t have this beautifully-designed web site that creates an illusion of attentiveness only to neglect to respond to phone calls and emails. When delivering your art, you risk alienation with inconsistencies between what you promise and what actually happens.

Another aspect of this is that you can be infinitely flexible and be known for that, so for harmony you should be flexible in every way your clients expect it. Or you can be inflexible and uncompromising, so for harmony you should be inflexible and uncompromising in all your art. Creating a harmonious experience across not only your art, but with every touch point your client has with you is a key to your financial success.

A windmill stands stationary in New Zealand’s south island.

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