What have you done today to put a smile on a client’s face? What will you do tomorrow? And the next day? Each interaction you have is a grand opportunity to delight. Conscious thought leads to conscious action. Awareness of your clients’ needs ensures your art helps them and exceeds their expectations. How often do other companies fail to simply deliver on what was promised? You have a competitive advantage simply by showing up and doing what you promised to do.
And when you can’t deliver on that promise, being honest and prompt with your client, explaining why, apologizing, and saying when they can expect to see your art. They’ll understand. And they’ll love you for your honesty.