You can’t have both.

If you are creating an amazing experience for your clients, giving them an opportunity to fully embrace your art, then you have substance. Your clients will sing your praises to the heavens, and that’s not hype. That’s love.

On the other hand, if you’re the one doing the promotion but don’t honestly, truly, have ¬†created art to back it up, all you have is hype.

Which do you prefer?