Last year Anne and I did a lot of research preparing to buy a car. Once we made our choice of make, model, and options, we went in search of a dealership. Narrowing it down to two, and after exchanging emails with their respective salespersons, we visited each.
At dealer #1, they didn’t have our particular color scheme in stock, nor did they have a model with our desired options. So they tried to get us to buy what they had on the lot. Moreover, as part of our pricing negotiation, we asked for additional subscription time for XM/Sirius radio. The salesperson said they couldn’t do that because XM was a separate company.
At dealer #2, they didn’t have our particular color scheme in stock either, but they took a different approach. They worked with another dealer in another state to “trade” vehicles so that each would get what they needed. And while they couldn’t seamlessly increase our XM subscription time, they gave us a check to cover the difference in a vehicle that was exactly what we wanted. In short, they found a way to say yes.
Which dealership do you think got our business? Moreover, which one do you think we told our friends to frequent when it comes time for them to buy a car? And which one to avoid?
Are you finding a way to say yes to your client today?
A waiter serves beigenets at Cafe Dumonde
