When you (literally) ship your art, how do you present it to your client? Do you pay attention to how it is wrapped, packaged, handled, and shipped? Is the presentation of your art, when it is received, reflective of the value of the art itself? If you’re packing with whatever shipping material happens to be around, you’re implicitly telling your client how much you value your own art, and thus how much they might value it.

Their perception of value will drive their feelings of just how good a decision it was to commission you. Clients tell their friends more often about superlative decisions they’ve made than they do run-of-the-mill decisions. Do everything you can to help your client feel absolute elation at every point along the art-creating process, especially at the end. Make your art one of the greatest decisions they’ve ever made.

So how much do you want your clients to value your art? Hopefully more than a worn box, reused tape, and parcel post.

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A cat meditates under a car in Tepoztlan, Mexico.

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