Take a close look at how the fans of Lady Gaga and Katy Perry feel about these two singers. You notice that these two are more than just musicians to their tribe. They’re inspirational. They’re aspirational too, but that’s a far less powerful effect here. The connectedness and inspirational-nature of their relationship with their fans is what is striking. Watch Piece of Me to see this in action.
In both cases, there is more than just the “I love her because I love her music” aspect, common with most acts. It’s the “I love her because she cares about me and wants the best for me in my life.” Obviously, these artists can’t possibly shoulder the caring and responsibility on an individual basis for each of their fans, but they sure do a good job of making it seem like they do.
You, of course, don’t need to produce your own tour movie to achieve the kind of connectedness illustrated in Piece of Me. But you do need to care. Care about them and for them. Care about their needs. Care about how you as an artist can meet their needs. Perhaps even care about their needs beyond your role as an artist. Think about them as a human being.
That’s how you get fans like Lady Gaga and Katy Perry. It doesn’t happen by accident, nor even by talent alone. It requires caring.