Social media marketers talk about engagement as something that can be measured, like a Facebook page like or comment, or a Twitter mention. And to a point there’s value in it. But more often that’s not where the greatest value lies, either for the company or for the customer. You can create greater value is created when you work as a team to achieve something you both believe in. This extends to more than just the obvious–the project for which you’ve been commissioned by your client, although that’s the appropriate starting point.

Demonstrating your commitment helps to establish trust which your client needs in order to truly engage.


A surfer ends his day in the ocean, Hawaii.