There’s a spoof Goldman Sachs Twitter account that recently asserted “‘Just be yourself’ is good advice to probably 5% of people.” As of this writing, 3200 people retweeted it and 1800 favorited it.

What?

And we wonder why meetings are so unproductive and it’s hard to figure out where participants are coming from? If you’re a creative and you’re not being yourself, how on Earth do you expect your clients to know if you’re the right person for them? And vice versa. Your work goes only so far in creating an experience for them. The other part is the relationship you have. Relationships based on falsehoods are no relationships at all. They’re lies.

Being yourself doesn’t mean lacking in discipline or prudence. It does mean speaking up, being fearless, and being true to your passions.

The tweet should be re-written to say, “Just be yourself is good advice to probably 95% of people. If not more.”

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