Don’t Make Me Think

Don’t Make Me Think

It's been over a decade since Steve Krug's seminal work, Don't Make Me Think, was published (most recently in the 3rd edition last year), and…

You are not your user

You are not your user

There's an adage in the interface design world: You are not your user. Sage advice, yet I see companies forget it repeatedly. Last week while participating in BDNT…

Do, Rather Than Tell

Do, Rather Than Tell

Sometimes you just have to throw it against the wall to see what sticks. That must be United Airlines' sentiment about safety videos. If you fly…